In a recent episode of The Attorney Post, host Justin West sat down with Greg Sobo, the driving force behind Law Offices of Sobo & Sobo L.L.P., a nationally recognized personal injury firm known for its client-first approach and impressive success rate. With over 15 years of legal experience and a firm boasting a 98% success rate on accepted cases, Sobo brings unmatched dedication and clarity to the ever-evolving landscape of injury law.
Founded in 1969, SoboLaw has grown into a major legal operation with offices in New York, New Jersey, Illinois, and additional states. Under Greg Sobo’s leadership, the firm has expanded to include 74 attorneys, with expectations to surpass 100 by the end of the year. This growth is not just a business metric—it reflects the firm’s ability to meet the needs of injury victims across jurisdictions while maintaining a personal, client-centric focus.
Sobo’s background as a trial lawyer and his national recognition by the National Institute for Trial Advocacy underscore his courtroom credibility. Yet, it’s his unwavering focus on fairness, especially for clients unfamiliar with the legal process, that defines his reputation.
When the COVID-19 pandemic disrupted traditional court systems, SoboLaw quickly adapted. With trials postponed and pressure on insurance companies temporarily lifted, the firm pivoted to virtual depositions, Zoom trials, and expanded use of arbitration and mediation. This strategic flexibility ensured clients continued to receive results during a time when many other firms were stalled.
However, Greg notes that some essential elements of advocacy—like eye contact with jurors—were lost in virtual settings. As the world returns to in-person proceedings, Sobo stresses the value of genuine courtroom interaction and how it affects outcomes.
One notable story shared in the episode involved a case dismissed at trial based on a judge’s view of the opening statement. Despite disagreement, Greg chose not to appeal, understanding the cost and emotional toll involved. Yet, the case carried larger implications—potentially changing safety protocols in local schools—showing that trial law can drive social change.
His commitment to client justice often extends beyond the courtroom. Greg described the emotional and financial strain of taking on complex personal injury or medical malpractice cases. While firms face significant financial risk—often in the six to seven figures—SoboLaw continues to accept tough cases that have merit and meaning.
Greg also discussed liability in the era of self-driving cars. With technology advancing rapidly, determining fault—whether with the driver, owner, or manufacturer—presents new legal challenges. Likewise, he expressed concern over the legal barriers to pursuing medical malpractice claims, despite a Johns Hopkins study showing such errors may cause up to 250,000 deaths annually.
One of his biggest frustrations lies with New York’s outdated wrongful death law, which hasn’t changed in over 130 years. Current legislation fails to compensate for emotional pain, focusing solely on pecuniary loss. Greg advocated for a modernization of the law, aligning it with most other states that recognize emotional and non-economic suffering.
Despite misconceptions that personal injury attorneys are overly aggressive or “ambulance chasers,” Greg emphasizes the empathy required in this practice. Many clients hesitate to seek help because they don’t view themselves as litigious. Others fear being dismissed or patronized. SoboLaw focuses on breaking these barriers, ensuring that injured individuals receive the support, dignity, and financial recovery they deserve.
He advises accident victims to contact an attorney immediately. From securing evidence to managing conversations with insurers, early legal involvement is often the key to a strong case.
Beyond litigation, Greg has transitioned into a CEO role—an evolution filled with new challenges such as managing people, navigating firm culture, and maintaining vision during rapid expansion. He’s candid about the pressures of leading a large organization while staying true to the firm's values.
Reflecting on his career, Greg admits he used to overanalyze and worry excessively—traits that, while useful for trial preparation, added unnecessary stress. His advice to his younger self? Worry less and trust the process more.
Ultimately, Greg Sobo’s appearance on The Attorney Post highlights the blend of legal insight, ethical advocacy, and human connection that defines modern personal injury law. Whether advocating for reform, defending clients in court, or evolving firm operations in a post-pandemic world, Greg’s leadership underscores why SoboLaw continues to earn its reputation as one of the most trusted injury law firms in the country.
Law Offices of Sobo & Sobo L.L.P.
1 Dolson Ave,
Middletown, NY 10940
855‑468‑7626
Online at: Law Offices of Sobo & Sobo L.L.P.
