In this episode of The Attorney Post, trademark lawyer Kelli Jones shares how she transformed a traditional legal career into a modern, fully online law firm serving entrepreneurs across the United States.
With a practice centered on trademarks and business law, Jones discusses why intellectual property protection is one of the smartest investments business owners can make and explains the common mistakes that often lead companies to expensive rebranding efforts.
Kelli Jones operates an online trademark and business law firm that primarily serves entrepreneurs, small businesses, and women-owned companies. After years practicing in traditional firms, she decided to launch her own virtual practice in 2020 during the COVID-19 pandemic. While many law firms struggled with courthouse closures and operational disruptions, Jones viewed the shift as an opportunity to redesign legal services around accessibility and technology.
Today, her practice is conducted almost entirely through Zoom consultations and online communication, allowing her to represent clients nationwide while also assisting international businesses seeking trademark protection in the United States. Licensed in both New York and Tennessee, Jones has appeared before courts throughout New York while expanding her reach far beyond geographic boundaries through her virtual model.
At the core of her practice is one simple mission: helping businesses protect the brands they work so hard to build.
Jones shared examples of businesses that had built strong local reputations only to receive cease-and-desist letters from companies with prior trademark rights. Rather than filing immediately through the USPTO website, she encourages entrepreneurs to begin with a comprehensive trademark search. While the USPTO database provides a useful starting point, it does not uncover every potential conflict. Jones performs much deeper searches that evaluate similar names, related industries, common-law usage, and other legal risks before recommending whether a business should proceed with filing.
Beyond legal work, Jones has embraced social media as both an educational platform and a marketing tool. Her Instagram and TikTok accounts regularly break down trademark issues using current events, celebrity disputes, and trending news stories to make intellectual property law easier to understand.
Jones also offers a legal subscription service that allows business owners to receive ongoing legal support through monthly consultations, project requests, and business guidance. Instead of waiting until legal problems arise, subscribers can proactively address questions before they become larger issues.
By combining modern technology with personalized legal strategy, Kelli Jones has built a practice that reflects the changing needs of today's entrepreneurs. Her conversation offers valuable guidance for anyone building a business and highlights why trademarks should be viewed not as optional legal paperwork, but as foundational business assets.
Kelli Jones Law, PLLC
Online at: Kelli Jones Law, PLLC
